The Machine Age of Customer Insight
Herrmann, Andreas / Bellis, Emanuel de / Einhorn, Martin / Loffler, Michael / Burghartz, Pia The Machine Age of Customer Insight demonstrates the impact of machine learning and data analytics, combining an academic state-of-the-art overview of machine learning with cases from well-known companies. These cases show the opportunities and challenges of the transformation process for business and for customer insights more specifically.